Gustav Wolf was born in 1887. He worked most of his life with publishers as
designer, graphic artist, and later as a printer-publisher himself. He had wide
interests in varlous media. He did small sculpture, though his central work
was ac complished forthe various publishers, such as Diederichs and the Heidelberg
Wolf was a product of the German Werkbund, begun by Friedrich Naumann,
Avenarius, Hermann Muthesius, and Diederichs in 1907. In order to raise the
standards of modern life, a society of artists, industrialists, designers, and
technicians was organized and remained in existence for many years. The major
purpose was also to bring some measure of joy and pride in work back to the
stagnating worker under the growing lndustrial Revolution in Germany. The
Werkbund, unlike the British movement, was not sociatistic but antisocialist.
Eugen Diederichs was the first German publisher to attempt to unify the whole book.
From the Werkbund philosophy, Diederichs went back to basic construction out of the
best materials, questioned every traditionell method, was an auda clous entrepreneur
of his own ideas, and supported the greatest designers of book layout and type
design in all the European countries. Diederichs's portfolios were built around the
title page, not the cover. He felt that the title page should show its structure
and be effective by its beauty. He promoted new typefaces by Ehmcke, Tiemann,
Koch, and Behrens.